“How
long has your family lived on Isla Mujeres?” I asked. “For
forever,” he replied with his huge infectious grin, “since the
beginning, when the first families settled on Isla.”
“I'm
curious, what's your real name?”
He
smiled again, and laughed. “It doesn't matter, no one knows me by
that name. I use Apache, because my dad was called Indio. My
grandfather gave him the name because as a little boy my dad was
tough. He never cried even when strapped with a belt for stowing
away on my grandfather's fishing boat instead of going to school.
Dad loved fishing; he hated school. My grandfather admired his son's
toughness and started calling him Indio as a nickname.”
Indio's name is synonymous with two island businesses. The Indio's Beach Club on the southwest side of the island was a popular place for people to hang out and enjoy a laid-back island experience. Then in 2005 Hurricane Wilma hit the island leaving a path of destruction through the beach property; the sand shifted over to the Cancun side of the bay, their buildings were damaged, and the golf carts that were stored on the property were destroyed. It was a devastating event for the family.
The
other business, Indio's Golf Cart Rentals, was started in 1994.
Apache helped out at the family business from the time he was twelve
years old. After assessing the hurricane damage in 2005 Indio
decided to close the business, but Apache said he was interested in
carrying on. He started operations with the four remaining useable
golf carts. By 2014 Apache had increased the stock of golf carts to
sixteen vehicles by creating a little niche market; they offer
24-hour assistance. If a rental customer needs help it is only a
cell phone call away. Clients are supplied with phone numbers for
Adrian, the office manager, who is fluent in English.
Just
for interest sake I asked how many golf carts were available for rent
on the island. With pen and paper Adrian and Apache did a quick
tally estimating that there are twenty golf cart rental companies on
Isla Mujeres with a total of approximately 580 carts available for
rent. Even so many island rental companies are sold out during the
busy times of the year, including the summer holidays. That bit of
information really surprised me.
More
recently Apache has branched out into deep sea fishing, acquiring a
thirty-six foot boat in partnership with friends. The two
family-owned pangas (small open fishing boats) were not comfortable
for off-shore fishing with clients. The bigger boat has
air-conditioning and cozy interior quarters.
He is hoping to attract
more couples – people who want the full experience. His off-shore
trips will start early in the day with fishing, then return to the
Indio's beach club property to cook the catch while enjoying music
and drink a cold beverage or two. It's island life as it used to be.
With
two sons and two daughters Apache and his wife Arlina are hoping the
family businesses will live on with the next generation. He has fond
memories of fishing with his dad, and of learning English from his
dad's clients.
Isauro Martinez Magaña May 2013 |
He has several old photos displayed on the walls of Indio's Golf Cart rentals on Medina Avenue, photos of his dad in his younger years enjoying life and following his passion: fishing. Unfortunately Indio passed away in August of 2013, at the still young-at-heart age of 64 years.
“One
last question” I said to Apache as I gathered up my things, “I
have to know your real name, not knowing is driving me crazy!”
“Okay,
okay!” he grinned, giving in to my cheeky persistence, “It's
Isauro Martinez Polanco.” He was named after his dad, whose first
name was also Isauro.
Hasta Luego
Lynda &
Lawrie
How
to find Apache: www.indios-golfcarts.com
or
on FaceBook Isla Mujeres Indio Golf Carts and Apache's Searious
Fishing.
4 comments:
After seeing so many FB posts by Apache it's nice to know a little background about him. Thanks for helping us get to know many Islenos better!
Great article and Apache is a great guy!
Hi Ann and Anon-y-mouse! Apache was fun to interview, so upbeat and positive. Nice to chat with him. Thank you both for reading the blogs. Cheers L&L
I love reading your blogs, you are so lucky to live on such an amazing island. Allie
Post a Comment